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Viridian Glass – Consumers demand privacy and natural light

Consumers demand privacy and natural light

Tuesday, March 10, 2015

There is a rising consumer demand for translucent glass as it offers both privacy and natural light economically.

A trend that has developed recently is an increase in demand from homeowners for translucent glass to provide both permanent privacy and natural light. Aware how the design of their living space affects their environment, homeowners are more inclined towards open plan, light filled homes that also offer privacy and style.

There is a rising consumer demand for translucent glass as it offers both privacy and natural light economically. Industry experts suggest consumers prefer translucent glass over alternative options such as patterned glass, due to its contemporary and stylish appearance that transforms both modern and older homes.

With homeowners seeking a living space that offers privacy and sanctuary from the outside world without compromising entry of natural light, builders and developers are always looking for glazing solutions that will help meet their client’s needs. Translucent glass products are versatile in application, work effectively and look good in both modern and older homes, especially in bathrooms where privacy is an essential requirement. The frosted appearance in popular translucent glass products is created by bonding two or more sheets of glass together with a PVB interlayer, resulting in a durable glazing material that can be used for a variety of interior and exterior applications including internal partitions, balustrades, roof lights, windows and shower screens.

A recent study undertaken by Lonergan Research further confirmed the contention that consumer demand was high for increased natural light in homes. All respondents indicated they would pay extra to improve the natural light featured in their homes; with 25% of those aged 50+ willing to spend over $5,000 on improvements.1 These resounding results highlight the relevance of translucent glass within the current market environment.

One of the most popular products available to consumers is translucent glass that has a non-reflective matt satin surface, which allows up to 90% of light, but diffuses it to give a natural feel. High light transmission and excellent privacy are key consumer touch points that have been developed by some of the major suppliers within the industry. Along with UV-resistant and moisture-resistant qualities, translucent glass is an option that will please even the most discerning buyers.

For more information on Viridian’s range of products that enhance natural light please visit the website: /Residential/Decorative/NaturalLight/Pages/default.aspx

The Living Space is brought to you by Viridian New World Glass.

1 Lonergan Research (June, 2014) Display Villages p.7