Influential author and industry expert, Jorma Vitkala, recently discussed the future of the glass industry, emphasising the importance of innovation and adaptation.
Vitkala discusses the vitality of businesses recognising that change is not a threat; it’s an opportunity. He believes that transformation is fundamental to the success of any business and industries that fail to innovate won’t succeed. It’s not enough to remain the same and just stay afloat when there’s so much to gain from embracing the opportunities change presents.
Many industries are changing rapidly. Vitkala argues that by implementing new solutions and changing our ways, we can do the same within the glass industry. If businesses are constantly innovating and changing, they possess the opportunity to mould the world around us to build the foundations for future generations.